Jaguar E-Pace: The Crossing

The Jaguar E-Pace might well be a very desirable car, you’d never be able to tell from the adverts though. Have a look at this one called “The Crossing“. It’s 30 seconds long and goes like this:

0-3: Title card
3-6: View of car from rear
6-14: Shots of car’s occupants
15-16: View of front of car
17-18: Man crosses road in front of car
18-19: View of front of car, too close to distinguish it from any other vehicle
20-21: Man looks at car’s driver
22-23: View of front of car, too close to distinguish it from any other vehicle
24-27: Shots of car’s occupants
27-30: Strapline and Jaguar logo

The car is visible for less than 20% of the advert’s run time. The rest of the advert says nothing at all about the car or its equipment or price.

Utter rubbish.

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